Odwalla
Odwalla "Naturally Protects You From Ordinary" 2010 campaign.
The Odwalla Fresh Experience Lounge debuted at the Coachella music festival in April and was also present at Bonnaroo and Outside Lands. The Lounge featured live music on a stage designed to look like an Odwalla vending machine, an internet-connected computer lounge, temporary tattoos, and of course, free Odwalla.
__________________________________________________________________________________________________
In the month's leading up to the festivals we gave away free tickets and held contests for musically inclined fans, allowing them to submit auditions to perform in the Fresh Experience Lounge.
__________________________________________________________________________________________________
Daily Facebook status updates reaffirmed the brand voice and helped triple the fan base from 8k to 24k.
__________________________________________________________________________________________________
Plant-A-Tree demonstrated Odwalla's commitment to protecting the environment. Users simply pick a state to plant a tree with the click of their mouse. Then they recruit their friends via Facebook, start a "microforest," earn the ability to plant more trees and have a real-life forest named after them. Nearly 200,000 trees were planted by the end of the campaign.
The Odwalla Fresh Experience Lounge debuted at the Coachella music festival in April and was also present at Bonnaroo and Outside Lands. The Lounge featured live music on a stage designed to look like an Odwalla vending machine, an internet-connected computer lounge, temporary tattoos, and of course, free Odwalla.
__________________________________________________________________________________________________
In the month's leading up to the festivals we gave away free tickets and held contests for musically inclined fans, allowing them to submit auditions to perform in the Fresh Experience Lounge.
__________________________________________________________________________________________________
Daily Facebook status updates reaffirmed the brand voice and helped triple the fan base from 8k to 24k.
__________________________________________________________________________________________________
Plant-A-Tree demonstrated Odwalla's commitment to protecting the environment. Users simply pick a state to plant a tree with the click of their mouse. Then they recruit their friends via Facebook, start a "microforest," earn the ability to plant more trees and have a real-life forest named after them. Nearly 200,000 trees were planted by the end of the campaign.